Before we launched Tielka, we ran several blind taste-testing sessions to see how people responded to all the tea varieties.
Out of around 70 teas, Moonlight White Tea was one of the highest-scoring teas in all areas: visual (dry and brewed), aroma (dry and brewed), and flavour.
Interestingly, the regular black tea (typically served with milk) scored at the lower end yet when it came to selling in the shops, the black tea outsold Moonlight White Tea every time.
Of course, the tables always turn as soon as we offer taste testing - I love watching someone take a sip of this tea for the first time, their eyes light up, followed by an almost silent "wow" moment as they turn to me as if to ask, "is that really tea?".
I brew this tea when I want a moment to feel like I have a snippet of beauty and serenity in my often crazy world. My desk is a mess, clothes are waiting to be ironed and the bed still hasn't been made, but in the middle of it all I can find my pouch of Moonlight White Tea, and every time it whisks me away to my secret place.
There's something about those perfect lines of the tea buds, the smooth sweet aroma, and that silky mouth-feel...
It's my perfect calm.